• boost_01
  • boost_02
  • boost_03
  • boost_04
  • YCN

  • This brief was supplied by the Young Creatives Network. The aim of the collaborative brief was to re-brand and re-launch functional waters by the brand Boost for a target audience of 16-25 year old women.

    We created an extensive campaign called ‘WATAWE*’ inspired by the obsession with selfies. We created an app that included a variety of vibrant and colourful filters to put over your best selfie and share through social media. These designs were the basis for the whole campaign that included a website, point of sale, packaging, merchandise, advertising and a photo booth as well as the app.

    The result is an energetic, fun and youthful fully integrated advertising campaign.

  • Other Projects